FormaLM use cases

Choose the work before the format.

Start with what you need to make. Then narrow the library by output format and choose a structure that fits the audience.

Work, research, publishing, and product marketing materials flowing into four content formats, including horizontal HTML video scenes.
Recurring content jobs, arranged by situation and the way the result will be read or viewed.

Four kinds of work. Four ways to finish it.

The use case tells you what has to get done. The format determines how someone else encounters the result.

Find a starting structure.

Filter by the work you are doing and any output format the use case supports.

Type of work
Output format

37 use cases

CarouselPublishing

Experience post

Share something you tried or lived through in a personal post that others can learn from.

CarouselInfographic
CarouselResearch · Publishing

Knowledge cards

Explain something you know in a short set of cards that is easy to follow and remember.

CarouselInfographic
Web pageWork

Meeting notes

Make rough notes or a transcript easy to share, with decisions and next steps pulled out.

Web pageWork · Research

Screenshot notes

Organize saved screenshots into notes you can search, review, and act on later.

Web pageCarousel
Web pagePublishing

Trip planner

Plan each day of a trip around your destination, dates, interests, and preferred pace.

Web pageCarousel
CarouselPublishing

Travel guide

Share a destination with practical tips, favorite places, and a route others can use.

CarouselWeb page
CarouselResearch · Publishing

Media review

Turn your thoughts on a book, film, show, podcast, or game into a review with a clear point of view.

CarouselWeb page
CarouselPublishing

Quick take

Share a timely opinion in a short post with enough context to stand on its own.

CarouselInfographic
CarouselPublishing

Personal story

Tell a personal story that moves naturally from what happened to what it meant to you.

CarouselWeb page
Web pageResearch · Publishing

How-to guide

Explain a process in straightforward steps, with the details a beginner is likely to need.

Web pageCarouselInfographic
Web pageProduct marketing

Sell an item

Write an honest, easy-to-scan listing that gives buyers the details they need.

Web pageCarousel
InfographicPublishing · Product marketing

Cover & caption

Pair a short cover line with a caption for a photo, update, launch, or announcement.

InfographicCarousel
Web pageWork

Weekly update

Sum up the week's progress in an update people can read quickly and act on.

Web pageWork · Product marketing

Idea brief

Give an early idea enough shape for someone else to understand it and respond.

Web pageInfographic
Read the guide
InfographicWork · Research

Data summary

Find the changes and patterns in a report or dataset that deserve attention.

InfographicWeb page
Read the guide
Web pageWork · Product marketing

Work decision

Compare work options, make the trade-offs visible, and recommend what to do next.

Web pageInfographic
Web pageWork

Work guide

Write down a repeatable process so a teammate can follow it without extra help.

Web page
Web pageWork · Research

Document summary

Condense a long document without losing the decisions or details you may need later.

Web pageProduct marketing

Buying guide

Compare a purchase against your needs and budget before you choose.

Web pageInfographic
Web pageResearch

Learning plan

Make a learning goal manageable with a realistic schedule and a way to track progress.

Web pageInfographic
InfographicResearch

Habit plan

Fit a small, sustainable habit into the routine you already have.

InfographicWeb page
Web pageWork · Research

Weekly routine

Arrange the things you need to do into a week that still leaves room to rest.

Web pageInfographic
Web pageWork · Research

Monthly review

Look back on the month before deciding what deserves your attention next.

Web pageInfographic
InfographicPublishing · Product marketing

Event invite

Invite people with the details they need and a clear sense of why the event is worth their time.

InfographicCarousel
Web pagePublishing

Group trip

Turn everyone's availability and preferences into a trip plan the group can discuss.

Web pageCarousel
CarouselPublishing · Product marketing

Recommendations

Put together recommendations that suit a particular person, mood, or need.

CarouselWeb page
InfographicWork · Publishing

Group choice

Help a group compare options and reach a decision that feels fair.

InfographicWeb page
Web pagePublishing

Personal message

Write a thoughtful note for the moments when finding the right words is hard.

Web page
Web pageWork

Project recap

Turn project materials into a recap that makes the outcome and next steps easy to find.

CarouselPublishing

News analysis

Explain what changed in a news story, why it matters, and what may happen next.

CarouselInfographic
Web pageWork · Research

Content summary

Pull the ideas and evidence worth keeping from a long article, report, PDF, or other source.

CarouselPublishing · Product marketing

Brand story

Tell a brand's story through the people, choices, or moments that shaped it.

CarouselInfographic
Web pageWork · Research · Publishing

Event timeline

Put scattered events in order so the sequence and turning points are easy to understand.

Web pageInfographic
Read the guide
InfographicResearch · Product marketing

Quick comparison

See how two options differ and which one better fits a particular need.

InfographicWeb pageCarousel
Read the guide
Short videoResearch · Publishing

Explain a concept

Make one idea easier to understand with a plain-language explanation and a relatable example.

Short video
Read the guide
InfographicResearch

Concept breakdown

Show how the parts of a complex idea connect and what it means in practice.

Infographic
Read the guide
CarouselWork · Product marketing

FAQ answers

Answer recurring questions in a format people can scan and reuse.

Go deeper when the structure matters.

The existing guides now sit beside the jobs they help finish. Templates, examples, and workflow advice are easier to trace from here.

Choose a use case, then bring the material.