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4 output formats

Choose what you want to create.

Start with a rough idea, a few notes, or something you saved. Choose an infographic, carousel, web page, or short video based on how people will use it.

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Formats
4
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What you want to make
Starting material
Ideas, notes, saved sources

Product facts reviewed

Infographic comparing Fujifilm and Canon cameras for travel and street photographyInfographic comparing insect repellents for childrenInfographic explaining the difference between useful praise and empty praise
Infographic
Carousel explaining why people return to old habitsCarousel helping parents understand bug spray labelsCarousel explaining a simple three-step skincare routine
Carousel
Web page summarizing a seven-day Alaska travel itineraryEditorial web page about the willow in Chinese poetryWeb page summarizing research about teenagers and screen time
Web page
Short video about the history and culture of Mexico
Short video
The same starting material can become four different formats.

Choose the format that fits the job.

Use an infographic for a quick visual explanation, a carousel for a sequence, a web page for more context, or a video for motion and narration.

Infographic

Choose this when the main relationships should be visible together.

12 credits

Carousel

Choose this when someone should move through the idea one card at a time.

20 credits

Web page

Choose this when the result needs sections, context, and room to revisit.

40 credits

Short video

Choose this when motion, pacing, or narration helps the idea make sense.

50 credits

Already know what you want to make? Browse 37 guided templates by category.

See how each format handles the material.

Some formats show everything at once. Others use steps, sections, or motion.

01 / 04

Infographic

A single visual for comparing options, showing a hierarchy, or scanning the main points.

  • Compare two options at a glance
  • Turn a timeline into one visual
  • Explain a process or concept
  • Make key numbers easier to scan
Read the infographic guide
Infographic comparing Fujifilm and Canon cameras for travel and street photography
Fujifilm vs. Canon for travel photography
Infographic comparing insect repellents for children
A guide to children's insect repellents
Infographic explaining the difference between useful praise and empty praise
Good praise vs. empty praise

02 / 04

Carousel

A sequence of cards that reveals the idea one part at a time.

  • Share a personal story or review
  • Turn notes into a social post
  • Explain something step by step
  • Break one idea into swipeable cards
Read the carousel guide
Carousel explaining why people return to old habits
Why we stick to old habits
Carousel helping parents understand bug spray labels
A parent's guide to bug spray labels
Carousel explaining a simple three-step skincare routine
A beginner's skincare routine

03 / 04

Web page

A structured page with room for context, detail, and links.

  • Plan a trip or weekly routine
  • Turn saved material into a guide
  • Summarize a long article or document
  • Keep a comparison or recap easy to revisit
Read the web page guide
Web page summarizing a seven-day Alaska travel itinerary
A seven-day Alaska itinerary
Editorial web page about the willow in Chinese poetry
Ode to the willow
Web page summarizing research about teenagers and screen time
Teenagers and screen time

04 / 04

Short video

A 16:9 sequence of scenes built around one clear takeaway.

  • Explain a concept with motion
  • Turn research into a short story
  • Walk through a process or product
  • Share one focused takeaway
Read the short video guide
Short video about the history and culture of Mexico
Mexico: a living mosaic of history
Short video explaining the invisible mental load at home
The invisible mental load
Short video presenting a minimalist skincare guide
A minimalist skincare guide

Questions about choosing a format

How do I choose the right AI content format?

Choose by how you want the result to be read or watched. Use an infographic when the main relationships should be visible together, a carousel when the idea should unfold card by card, a web page when it needs sections and context, and a short video when motion or narration helps.

Can the same source material become more than one format?

Yes. A set of notes, an article, or saved links can become more than one format. Each version needs a different edit because readers move through a single visual, a sequence of cards, a structured page, and a short video in different ways.

Do all formats use the same number of credits?

No. Current generation costs are 12 credits for an infographic or single image, 20 for a carousel, 40 for a web page, and 50 for a short video. Costs are shown before generation and listed on the pricing page.

Choose a format and start with what you know.

A template asks for the details it needs. You can finish the task on iPhone or on the web.

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