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FormaLM formats

Choose the shape the idea needs.

An infographic, carousel, web page, and short video do not simply look different. Each creates a different reading order, level of context, and definition of done.

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Formats
4
Generation cost
Visible first
Starting material
Text, links, files

Product facts reviewed

Research reports and comparison data shaped into a finished market comparison infographicInfographic
A product launch brief shaped into a six-slide carousel narrativeCarousel
Meeting notes, decisions, and project evidence shaped into a durable project recap pageWeb page
Research material shaped into five horizontal HTML short-video scenesShort video
Four creation scenarios, each shaped around a different way the audience receives the idea.

Match the format to the reader's job.

Start with how the idea needs to land. The decision becomes simpler when the audience behavior is explicit.

Infographic

The material needs spatial hierarchy more than a reading sequence.

12 credits

Carousel

The material needs pacing and progression across a short sequence.

20 credits

Web page

The material needs durable reading context and a section-based hierarchy.

40 credits

Short video

The idea needs time, motion, or narration to create progression.

50 credits

Starting from a recurring content job? Browse 37 guided templates by use case.

Four output formats, seen before they are explained.

The examples carry the distinction. The copy clarifies when each shape earns its place.

01 / 04

Infographic

Choose an infographic when the reader needs to understand a system, comparison, sequence, or process at a glance.

  • Timelines and milestones
  • Side-by-side comparisons
  • Processes and system maps
  • Concept and data explanations
Read the infographic guide
Product development timeline arranged as a vertical infographic
FormaLM infographic example 1
Learning methods comparison arranged as a visual infographic
FormaLM infographic example 2
Sports projections organized as a dark editorial infographic
FormaLM infographic example 3

02 / 04

Carousel

Choose a carousel when one idea needs to unfold in a controlled sequence that readers can move through slide by slide.

  • Founder and project updates
  • Product explanations
  • Step-by-step guides
  • Social posts and insight sequences
Read the carousel guide
Bold social carousel cover about remote collaboration tools
FormaLM carousel example 1
Minimal carousel cover designed for a sequential story
FormaLM carousel example 2
Dark editorial carousel cover for a weekly AI briefing
FormaLM carousel example 3

03 / 04

Web page

Choose a web page when the content needs enough context to be read, shared, and returned to over time.

  • Project and market briefings
  • Research and document summaries
  • Meeting or project recaps
  • Internal FAQs and work guides
Read the web page guide
Mobile web page presenting AI API pricing in a structured editorial layout
FormaLM web page example 1
Mobile web page explaining cloud infrastructure with a clear section hierarchy
FormaLM web page example 2
Dark editorial web page comparing developer tools
FormaLM web page example 3

04 / 04

Short video

Choose a short video when motion, narration, timing, or a guided viewing sequence is part of how the idea should land.

  • Research and concept explainers
  • Feature walkthroughs
  • Campaign and launch teasers
  • Founder notes and insight recaps
Read the short video guide
Research material shaped into five horizontal HTML short-video scenes
FormaLM short video example 1

Questions about choosing a format

How do I choose the right AI content format?

Choose according to how the audience should receive the idea. Use an infographic for at-a-glance relationships, a carousel for progressive slide-by-slide reading, a web page for durable context and reference, and a short video when motion, narration, or timing adds meaning.

Can the same source material become more than one format?

Yes. One research set or article can support several outputs, but each format needs a different edit. An infographic selects visible relationships, a carousel creates sequence, a web page preserves context, and a short video reduces the material to beats that can move in time.

Do all formats use the same number of credits?

No. Current generation costs are 12 credits for an infographic or single image, 20 for a carousel, 40 for a web page, and 50 for a short video. Costs are shown before generation and listed on the pricing page.

Choose the shape before the draft keeps expanding.

Start from the intended reading experience, then bring in the source material the format needs.

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